BRENT FARRAR
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Grameen Foundation's General Brochure

Grameen Foundation

Identity, Print & Web Designs

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Community Service Planning Council Directory

Reports & Presentations

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California Department of Public Health Campaign Poster

California Department of Public Health

Print Designs

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JOT Software Logo

Branding

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University Enterprises Employee Recognition Program

University Enterprises, Sacramento State

Print & Web Designs

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Sacramento Tree Foundation History Booklet

Other & Side Projects

Under Construction

T-shirt for Hoodwink Team

T-shirts

Coming Soon

KIA Billboard

Billboards

Coming Soon

Illustration for Grameen Foundation, Empowering Ecosystems

Icons, Illustrations, Infographics & Logos

Coming Soon

twilight Zone (Restricted Access)
Resume/Testimonials
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CA Department of Public Health
The California Department of Public Health needed a new look for their Champions for Change campaign designed to educate a diverse communities on the benefits of developing health lifestyles. The creative was designed to target underserved populations and help them understand the value of making healthy food choices, proper portion sizes, and suggestions for cooking healthy meals for their families.
PROJECT TYPE

Posters, Brochures, Cookbook, Event Display (Booth, tabling items, games, etc.).
ROLE

Designer, Illustrator, Photography Direction
TOOLS USED

​Photoshop, Illustrator, InDesign
CREDITS

Photographers: Various Sacramento Professionals

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Image of a Grameen Foundation Annual Report Cover and inner spread.
Grameen Foundation
As the Creative Services Manager/Graphic Designer for the organization I worked to fulfill the creative needs of the organization from the Leadership to Research through the Individual Fundraising Team. Producing items like the organizational brand, educational materials to teach illiterate/low literacy communities, donor communications, marketing campaigns, and partner sponsored reports and publications
PROJECT TYPE

Branding, Illustrations, Reports, Brochures, ​Newsletters, Websites, Videos, Event Displays, Organizational Templates, etc.
ROLE

Designer, Illustrator, Project Manager, Brand Management, Photo/Video Direction and Production, Developer, and Content Manager
TOOLS USED

Adobe Creative Cloud: Photoshop, Illustrator, InDesign, etc.
CREDITS

Photography/Videography: Karl Grobl, Jim Cline, and various staff
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    Created and produced several videos for marketing campaigns and awareness building.
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CSUS, University Enterprises, Inc.
During my time with University Enterprises Inc. (UEI) at California State University Sacramento I went from being a graphic design consultant to a staff designer and ultimately the assistant director of marketing. I was able to work of several projects from the marketing of campus dining (including 12 small diners and coffee shops plus the campus dining hall) to designing building and maintaining multiple websites. I enjoy the roll of being a designer most but I also love to share my knowledge with others helping them with design challenges and reaching personal and professional goals. My favorite project at UEI was the large wall murals used in the Riverfront Dining Halls to tie in with the new furniture and decor while showing Sacramento State spirit.
PROJECT TYPE

Branding, Brochures, Posters, Signage, Wall Murals, Websites, Menus, Advertisements, etc.
ROLE

Graphic Designer, Art Director, Creative Director, Photographer
TOOLS USED

Adobe Creative Cloud: After Effects, Dreamweaver, Premiere, Photoshop, Illustrator, InDesign, etc.
CREDITS

Photography: Rebecca Kline, Sac State Photographers,  Stock Photography and Video
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Reports & Presentations
I've had the pleasure to develop layouts and graphics to be used in many reports from research articles to annual reports and most everything in-between. I've also been called on to produce special presentations for large and diverse audiences as well as creating presentation templates for organizations. Below are a sample of some of those reports and presentations.
PROJECT TYPE

A selection of reports and presentations.
ROLE

Graphic Designer and photographer.
TOOLS USED

Adobe Creative Cloud: Acrobat, Photoshop, Illustrator, InDesign, others as needed.
Microsoft Office: Excel, Powerpoint, Word.
CREDITS

Some stock photography and various other professional photographers.
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Countywide Electrification Transition Plan
I am currently working on a series of report for the Countywide Electrification Transition Plan for Solano Transportation Authority and the Primary Contractor, WSP. The trick of this report was to include all the area transit authorities (Dixon Readi-Ride, Rio Vista Delta Breeze, SolTrans, and Vacaville City Coach) and to make them feel a part of the bigger picture for the region. I did this by picking the primary color for each brand and building a graphic that was reminiscent of a bus or train route where all the lines come together similar to the inside of an electrical wire which suggest both harmony and a strong plan for the future. The reports are generally long and have quite a few graphics for adding clarity and visual interest. I created a mood board and some alternative brand marks and worked to gain approval for the visual system.
The Good Health Pass Interoperability Blueprint
This long report was for Trust Over IP Foundation and several of their partners that form their working group/brain trust. The paper was designed to be used as a blueprint or guide for countries and agencies trying to open up their borders and return to business durning and following the COVID-19 Pandemic. The working group came to me with very little time to produce the document. They needed a great layout so they could get it published and out for to leaders review and commentary.
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Equity Group Foundation - Overview Series
I was asked to create a brand to apply to Equity Group Foundation's printed and online identity. I started with their need for materials that explained who they are and what they do. I developed the look and feel through several 'overviews" and then built out their business collateral and templates for reports and presentations.
Partners in Health - Presentation Templates
Partner's in Health was in need of a fresh look and desired a Powerpoint template they could share with staff around the globe for their presentations. I created a few various looks and they ultimately had me develop two for their different needs (internal  and external communications). As part of my contract I also developed looks for their social media post and reports.
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Branding
Here are a selection of various logos I have created. I will add more soon along with descriptions...
PROJECT TYPE

Logo design
ROLE

Designer
TOOLS USED

Illustrator and Photoshop
CREDITS

N/A
Other & Side Projects
UNDER DEVELOPEMENT
PROJECT TYPE

ROLE

TOOLS USED

CREDITS

Thanks for visiting.
Got a project in mind? Drop me a line.

©Brent Farrar 2022
  • Contact
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