Brent Farrar
Visual Designer: Portfolio Samples
Website Design/UX/UI
Project:
Grameen Foundation, USA website redesign to include donor pathways, a research portal, and a partner sub-domain for sharing of content. Role: I worked with the marketing team and the executive committee ( comprised of senior leadership and board members) to brainstorm the functionality of the new website. I used the past website analytics to inform essential pages and content that would be necessary to keep in place and/or to understand what was most engaging to the majority of our visitors. This analysis informed some key components to the website which in turn increased time on site and conversion rates. |
Project:
University Enterprises, Inc., Sacramento State University needed an intranet to administer content, secure documents, and become a daily go-to resource for employees looking to find news and other information relevant to their work and what was happening on campus. Role: I worked with all the organizational departments to assess their common and different needs. The organization did not have an intranet so we were starting from scratch. I put out a survey, analyzed the results, mocked some different wireframes and comps to demonstrate options that would demonstrated the UX/UI and presented them to the oversight committee to gain approval for building. |
Brand Identity
Project:
Rebrand and website for Dr. Ron Stotts. Role: Designer |
Project:
Rebrand for Grameen Foundation after merging with Freedom from Hunger. Role: Designer |
Project:
Brand Identity for Couture Fitness Role: Designer |
Accessible and Inclusive Designs
Project:
Disability Right: User Interface, website and social media assets, print collateral. Role: Designer/Illustrator/Developer: Target audience was people with various disabilities; created easy to navigate user interfaces for site/content navigation, created website, event, email campaigns and social media banners and graphics, event flyers and templates. |
Project:
Freedom from Hunger: Education/learning Modules, trainer/facilitator scrums, website, research reports, infographics, social media posts, newsletters, and fundraising campaigns. Role: Designer/Illustrator/Developer: Target audience was educated learning facilitators and non or low-literacy populations enrolled in training programs; created illustrations for visual learning, training materials for facilitator; learning manuals, educational scrum, and video animations. |